Infantino seeks FIFA member backing with £30m investment incentive
2 sources • 1 min read • Latest: Jul 29, 2026, 10:44 AM
Last updated Jul 29, 2026

Gianni Infantino has set a September 19 deadline for FIFA member associations to support his proposal to sell a portion of FIFA's commercial rights to private investors, offering a $40m (£30.1m) incentive. The initiative aims to raise up to $4.2bn (£3.1bn) for FIFA Forward Enterprise and is projected to provide over $10bn in funding for football development over the next four years. This proposal follows significant backlash from UEFA, which plans an emergency meeting to address the issue, potentially discussing a boycott. FIFA insists it would maintain control over governance and sporting decisions despite the external investment.
- •Infantino offers $40m incentive to FIFA members by September 19.
- •Proposal aims to generate up to $4.2bn from private investors.
- •FIFA insists it will retain control over governance decisions.
- •UEFA expresses strong opposition and may consider a boycott.
- •Funding from the new venture could significantly enhance football development.
- 10:59 AMYahoo Sports — Gianni Infantino tells countries to back Fifa’s World Cup plan – or miss out on $30m
"Gianni Infantino has given football associations until September 19 to back his plan to sell off part of FIFA to private investors - with a $40m (£30.1m) incentive to accept, a letter has revealed.
"Infantino will use a ‘one-off’ payment of $20m to tempt Fifa’s 211 member associations into backing his plans to sell stakes in the World Cup and other major tournaments to external investors
Sources
External links- Yahoo SportsJul 29, 2026, 10:59 AMGianni Infantino tells countries to back Fifa’s World Cup plan – or miss out on $30m
Infantino will use a ‘one-off’ payment of $20m to tempt Fifa’s 211 member associations into backing his plans to sell stakes in the World Cup and other major tournaments to external investors
- Sky Sports Football—Infantino offers £30m incentive for FIFA members to back controversial plans
Gianni Infantino has given football associations until September 19 to back his plan to sell off part of FIFA to private investors - with a $40m (£30.1m) incentive to accept, a letter has revealed.
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