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Investment talks continue as Apollo Sports offers €1 billion to Bundesliga

Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 1:00 PM

Last updated Jul 29, 2026

Investment talks continue as Apollo Sports offers €1 billion to Bundesliga
Summary

US firm Apollo Sports Capital has proposed a €1 billion loan to the Bundesliga, guaranteed against television revenue. This offer follows previous attempts for loans which faced fan protests, causing disruptions in play. The Bundesliga aims to use potential funds for international marketing and infrastructure improvements. The investment would require agreement from all 36 clubs in the league. Discussions come ahead of the new season starting in August 2026.

Source Links
Yahoo Sports
By the Numbers
  • •Apollo Sports Capital offers €1 billion loan to Bundesliga over 20 years.
  • •Previous loan proposals were met with significant fan protests.
  • •Investments aim to enhance marketing and global appeal of the league.
  • •All Bundesliga and 2. Bundesliga clubs will have a say in the decision.
  • •Discussions are ongoing ahead of the season starting in August.
Latest Updates
  • 1:00 PMYahoo Sports — Investment talks resume as US firm offers €1 billion loan to the Bundesliga
What they're saying
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US firm Apollo Sports Capital brings forth the latest proposal for more money into the Bundesliga.

Related Teams & Leagues
Borussia DortmundEPLSoccer

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