Isaac Heeney removed from promotions after Sydney Swans controversy

Isaac Heeney has been removed from promotional materials for his children’s football clinic, 5th Quarter Camp, amid a commercial fallout from the Sydney Swans' decision to end the season for five players, including Heeney, due to breaching club standards. Shops have also stopped selling his children's book series, Little Isaac Footy Fever. The Swans took action after the players returned late to the team hotel following drinking, prompting brands to distance themselves from Heeney. This commercial recalibration follows the disciplinary measures taken against the players, and more changes may be expected in the wake of this incident.

• 6:12 AMThe Guardian Sport — Isaac Heeney dumped as face of own company amid Sydney Swans commercial fallout