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Jake Ferguson fined for celebration amid NFL's sponsorship hypocrisy

Yahoo Sports • 1 min read • Latest: Sep 26, 2026, 10:01 PM

Last updated Sep 26, 2026

Jake Ferguson fined for celebration amid NFL's sponsorship hypocrisy
Summary

Dallas Cowboys tight end Jake Ferguson received a fine of $13,611 for his touchdown celebration during a game against Washington. The NFL deemed his act, which involved pretending to shotgun a beer, as an offensive demonstration. Ferguson's celebration has been marketed by Bud Light, the league's official beer sponsor, who launched a promotion giving away money equal to the fines incurred by players for similar acts. Despite the fine, Ferguson plans to appeal, noting that no penalty was assessed during the game. The Cowboys have now totaled $55,767 in fines across the first two weeks of the season.

Source Links
Yahoo Sports
By the Numbers
  • •Ferguson fined $13,611 for his touchdown celebration.
  • •Celebration involved mimicking shotgunning a beer.
  • •Bud Light created a promotion based on the simultaneous fines.
  • •Ferguson plans to appeal his fine.
  • •Cowboys face total fines exceeding $55,000 for the season.
Latest Updates
  • 10:01 PMYahoo Sports — Cowboys TE's 'vulgar' celebration leads Week 2 fines despite obvious hypocrisy
What they're saying
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Jake Ferguson's "beer" celebration has already been turned into a marketing gimmick for the NFL's sponsors, but the league fined Ferguson $13,600.

Related Teams & Leagues
San Francisco 49ersNFLFootball

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