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Jalen Brunson uses parade to mend Knicks-Elmo feud

Yahoo Sports • 1 min read • Latest: Jun 19, 2026, 1:36 PM

Last updated Jun 19, 2026

Jalen Brunson uses parade to mend Knicks-Elmo feud

Summary

During the Knicks' championship parade on June 19, 2026, Jalen Brunson addressed a lighthearted feud with the children's TV character Elmo. Brunson held an Elmo plush with a sign reading 'Forgive me PLEASE.' This gesture came after Knicks fans jokingly condemned Elmo for neutrality during the NBA Finals against the San Antonio Spurs. The controversy arose when Elmo posted a message expressing hopes for both teams to have fun, which some Knicks supporters viewed as a betrayal. Brunson's truce reflected the lighthearted spirit of the parade and shifted fan sentiment toward acceptance.

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By the Numbers

•Brunson held an Elmo plush during the Knicks' parade in Lower Manhattan.
•The gesture aimed to resolve a humorous feud over Elmo's neutrality.
•Knicks fans had previously called Elmo a 'traitor' for not supporting the team.
•Brunson won Finals MVP and led the Knicks to a 4-1 Finals victory over the Spurs.
•Social media reactions shifted positively after Brunson's gesture.

Latest Updates

1:36 PMYahoo Sports — Jalen Brunson’s championship parade gesture squashes New York’s beef with children’s TV character

What they're saying

"
Jalen Brunson used the Knicks’ championship parade to settle one of the strangest side stories of New York’s title run: the city’s temporary feud with Elmo. The Finals MVP had already delivered the trophy.
— Yahoo Sports

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New York Knicks San Antonio Spurs NBA Basketball