League: FIFA World Cup Sport: Soccer Country: Global Category: Match Previews

Jim Beam promotes home field advantage for U.S. soccer fans

Yahoo Sports • 1 min read • Latest: Aug 7, 2026, 12:06 PM

Last updated Aug 7, 2026

Jim Beam promotes home field advantage for U.S. soccer fans

Summary

Jim Beam, along with U.S. soccer legend Tim Howard and artist Mr. Flower Fantastic, launched a 'Home Field Advantage' campaign for soccer fans during the 2026 FIFA World Cup. The campaign encouraged fans to display national pride in their homes and local venues as the U.S. Men’s National Team participated. Activations began at Jim Beam's distillery in Clermont, Kentucky, and featured a mobile floral tribute in Chicago. Howard emphasized the importance of fan support, arguing that the team feels the energy from outside the stadium.

Source Links

Yahoo Sports

Key Details

•Campaign launched during the 2026 FIFA World Cup
•Activities included lawn art and a floral tribute
•Tim Howard supports engaging fans beyond stadiums
•Greater emphasis on local gatherings and watch parties
•U.S. soccer culture has matured since 1994 World Cup

Latest Updates

12:06 PMYahoo Sports — Jim Beam Brought Home Field Advantage To U.S. Soccer Fans

What they're saying

"
The World Cup may be over, but Jim Beam, U.S. soccer legend Tim Howard and artist Mr. Flower Fantastic helped fans create their own home field advantage during the tournament.
— Yahoo Sports

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FIFA World Cup Soccer