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Josh Allen produces new NFL lifestyle show for Paramount+

Yahoo Sports • 1 min read • Latest: Sep 1, 2026, 12:10 PM

Last updated Sep 1, 2026

Josh Allen produces new NFL lifestyle show for Paramount+

Summary

Buffalo Bills quarterback Josh Allen is moving into media production with a new NFL series titled NFL Play Action. The show is scheduled to begin streaming on Paramount+ starting September 9, 2026. Designed as a blend of football, fashion, food, and culture, the program features hosts Kyle Brandt and Ally Love. Allen partnered with Skydance Sports and the NFL to create the series, which aims to highlight aspects of the game beyond traditional analysis. This project marks an expansion of the quarterback's commercial portfolio as he enters his ninth season with Buffalo. Allen remains under contract with the Bills through 2030 and has indicated he would consider a future role in broadcasting after his playing career ends.

Source Links

Yahoo Sports

By the Numbers

•Josh Allen is producing a new series titled NFL Play Action.
•The show premieres on Paramount+ on September 9, 2026.
•Kyle Brandt and Ally Love serve as the series hosts.
•The program focuses on football culture rather than traditional game analysis.

Latest Updates

12:10 PMYahoo Sports — Josh Allen Follows Wife Hailee Steinfeld’s Footsteps as Bills QB Announces New NFL Project

What they're saying

"
For the Buffalo Bills’ franchise quarterback, Josh Allen, the playbook is expanding beyond the gridiron. With just a few days left until the 2026 regular season, Allen is following in his wife, Hailee Steinfeld’s steps into the world of entertainment and media.
— Yahoo Sports

Related Teams & Leagues

Buffalo Bills NFL Football