Josh Kushner expresses regret over involvement in failed FIFA investment proposal
Yahoo Sports • 1 min read • Latest: Sep 1, 2026, 1:52 PM
Last updated Sep 1, 2026
Josh Kushner confirmed he would have declined involvement in the FIFA Forward Enterprise proposal had he anticipated the level of opposition from member associations. The plan intended to provide equity to all 211 member countries but triggered boycotts and significant criticism throughout the soccer world. FIFA ultimately abandoned the private-investor initiative following widespread pushback against FIFA president Gianni Infantino. Kushner, whose company Thrive initially supported the motivations behind the plan, stated that his firm failed to account for the political dynamics surrounding global soccer. Following the collapse of the proposal, Kushner purchased the Los Angeles Lakers alongside Bob Iger. While Infantino continues to face scrutiny from member associations, Kushner has shifted his primary focus to the Lakers organization.
- •Josh Kushner said he would not have backed the FIFA Forward Enterprise deal given the subsequent backlash.
- •Member associations rejected the proposal, prompting FIFA to scrap the private-investor initiative.
- •Kushner and Bob Iger purchased the Los Angeles Lakers weeks after the FIFA plan ended.
- •Gianni Infantino continues to face calls for his job ahead of the 2027 FIFA presidential election.
- 1:52 PMYahoo Sports — Lakers owner Josh Kushner says he 'would not have gotten involved' in FIFA scheme if he knew teams would hate it
"Josh Kushner quickly pivoted to the Lakers once FIFA scrapped its private-investor plan.
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