Kentucky AD J Batt focuses on basketball success and revenue generation
Yahoo Sports • 1 min read • Latest: Jun 17, 2026, 9:11 AM
Last updated Jun 17, 2026
Kentucky's new athletics director J Batt emphasized revenue generation and building on the university's sports legacy in a roundtable discussion. Batt, who previously served at Michigan State and Georgia Tech, highlighted the significance of the Wildcats' men's basketball program, stating elite success is expected. He noted the partnership with JMI for multimedia rights and the for-profit Champions Blue LLC as vital for future athletic success. Batt plans to assess the department further before outlining immediate priorities.
- •J Batt stresses revenue generation during a roundtable with local reporters.
- •Elite success in men's basketball is a primary expectation.
- •Batt previously led fundraising efforts at Michigan State and Georgia Tech.
- •Champions Blue LLC will provide flexibility in maximizing opportunities.
- •Batt plans to evaluate the department's needs before setting priorities.
- 9:11 AMYahoo Sports — Kentucky AD J Batt expects 'elite success' in basketball and beyond
"In a roundtable with local reporters, new UK AD J Batt stressed the importance of generating revenue and building on Kentucky's championship pedigree.
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