Kylie Kelce and Dove launch contest for girls’ soccer team trip
Yahoo Sports • 1 min read • Latest: Sep 23, 2026, 1:28 PM
Last updated Sep 23, 2026

Kylie Kelce has partnered with Dove to launch the "Back Her Game" contest, aimed at promoting body confidence among young female athletes. Starting September 23 and running through October 4, the initiative seeks to identify a girls’ sports team that exemplifies joy in sports. The winning team will receive a trip to the 2027 FIFA Women’s World Cup in Brazil, along with new uniforms and a Body Confident Sport training session. The contest arises from research indicating that body criticism is a significant factor in young girls quitting sports.
- •Contest promotes body confidence in girls' sports.
- •Winning team receives a trip to the 2027 FIFA Women's World Cup.
- •Contest runs from September 23 to October 4.
- •Focuses on joy and confidence in young female athletes.
- •Kylie Kelce emphasizes the importance of support in sports.
- 1:28 PMYahoo Sports — Kylie Kelce Celebrates Young Female Athletes’ ‘Confidence’ by Awarding One Girls’ Sports Team a Trip to the World Cup
"Kylie Kelce teams up with Dove for “Back Her Game,” a nationwide search to find a girls’ team that embodies the joy of sports — and help them win big
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