Lakers ticket prices expected to rise as new ownership plans changes
Yahoo Sports • 1 min read • Latest: Sep 19, 2026, 1:13 AM
Last updated Sep 19, 2026

Joshua Kushner's Thrive Eternal is outlining plans to increase Lakers ticket prices significantly by eliminating brokers. The average ticket price could rise from $217 to $361 in the next two years, according to investor documents. This strategy mirrors approaches used by teams like the Dodgers, which have successfully managed ticket sales without broker involvement. No immediate price hike has been confirmed as the NBA has yet to approve the ownership change. Last February, under current owner Mark Walter, the Lakers announced notable price increases for the 2026-27 season.
- •Average ticket price could increase to $361 in two years.
- •Kushner and Iger agreed to buy the Lakers at a $12.5 billion valuation.
- •Thrive Eternal aims to eliminate brokers like the Dodgers did.
- •Lakers had 99.8% capacity last season.
- •Significant ticket price increases were announced for the 2026-27 season.
- 1:13 AMYahoo Sports — Lakers ticket prices could rise substantially as Kushner, Iger look to cut out brokers
"The company run by incoming Lakers owner Joshua Kushner is pitching investors on dumping brokers in a move that could raise the price of tickets.
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