LeBron James launches YouTube golf channel, gains rapid popularity
Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 9:08 PM
Last updated Aug 18, 2026
LeBron James debuted his YouTube golf channel over the weekend, quickly gaining over 530,000 subscribers and 2 million views on his first video. The video showcases a 3 vs. 3 golf match with former Cleveland teammates in Scotland. Having started playing golf just last year, James aims to explore golf's top courses while featuring local food and culture. His presence in the golf content space has already been evident through prior collaborations, such as an April video with Bob Does Sports that reached 3.7 million views.
- •LeBron James launched his golf-focused YouTube channel this weekend.
- •His first video features a match with former teammates and has over 2 million views.
- •The channel rapidly grew to over 530,000 subscribers within days.
- •James previously collaborated with Bob Does Sports, gaining significant attention.
- •He began playing golf only last year but has quickly developed a passion for the sport.
- 9:08 PMYahoo Sports — LeBron James Quickly Ascending Golf Content-Creator Ranks
"The NBA star only started playing golf last year.
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