Mark Harlan and Matt Webb discuss athletics branding on podcast
Yahoo Sports • 1 min read • Latest: Aug 20, 2026, 9:30 AM
Last updated Aug 20, 2026
Mark Harlan, Director of Athletics at the University of Utah, and Matt Webb, CEO of Crimson Brand Partners, appeared on the latest episode of JohnWallStreet Presents: Big Business on Campus, aired on August 20. The discussion focused on the integration of campus and athletics and its benefits for brand partnerships. Harlan highlighted Utah's unique approach in packaging universitywide offerings, which surpasses typical professional sports marketing. Webb emphasized the importance of reinvestment and flexibility in partnerships with private equity, addressing common concerns about asset extraction. Both outlined strategies for enhancing community engagement through local branding efforts.
- •Mark Harlan and Matt Webb featured on the podcast episode.
- •Discussion centered on brand integration for athletic departments.
- •Harlan advocates for a unified approach to maximize marketing impact.
- •Webb addresses concerns related to private equity in college sports.
- •Local engagement strategies are outlined for prospective sponsors.
- 9:30 AMYahoo Sports — New Episode of BBOC: University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb
"On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with University of Utah Director of Athletics Mark Harlan and Crimson Brand Partners CEO Matt Webb. The four discuss how integrating campus and athletics creates an unmatched brand proposition, why reinvestment and flexibility must be prioritized when working with private equity, and
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