NBA Instagram hacked to promote cryptocurrency, post quickly deleted
Yahoo Sports • 1 min read • Latest: Oct 15, 2026, 3:02 AM
Last updated Oct 15, 2026

The NBA’s official Instagram account was reportedly hacked on October 15, 2026. A post promoting a cryptocurrency called $NBA was live for a short time before being taken down. The post encouraged followers to explore the token and included a contract address for its purchase. This is not the first incident involving the league’s accounts being compromised; in March 2025, a similar hack was executed on Twitter. The NBA has not provided a comment regarding the recent breach.
- •NBA Instagram account hacked to promote a cryptocurrency called $NBA.
- •The post was taken down shortly after its appearance.
- •The league's accounts have faced similar hacks in the past.
- •Previous incidents included a March 2025 hack on Twitter.
- •NBA’s response to the current situation remains unconfirmed.
- 3:02 AMYahoo Sports — NBA Instagram Apparently Hacked, Briefly Promotes Crypto Memecoin
"The post, part of an apparent hack, was taken down.
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