NBA plans European expansion amid EuroLeague’s ambitious growth strategy
Yahoo Sports • 1 min read • Latest: Oct 28, 2026, 8:32 PM
Last updated Oct 28, 2026
The NBA aims to expand into Europe by 2027, collaborating with FIBA on a league initiative. Chris Granger, CEO of Oak View Group, emphasized the growing energy around European basketball during the 15th annual University of Michigan Sport Business Conference. EuroLeague has ambitious goals, including nearly sextupling its value to $8.98 billion. However, it has rejected NBA's initial proposal, seeking an independent path for development. Concerns about Americanization of European basketball were also raised, with Granger suggesting that NBA's approach might allow regional cultures to thrive while modernizing arenas and broadcasting.
- •NBA targets a European league launch in 2027.
- •EuroLeague aims to increase its value to $8.98 billion.
- •Concerns arise over potential Americanization of the sport.
- •Granger advocates for preserving local basketball culture.
- •Modernized arenas and improved broadcasting are expected.
- 8:32 PMYahoo Sports — NBA Europe’s Commercial Promise Comes With an Americanization Risk
"“The energy around European basketball is undeniable right now.”
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