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Euroleague CEO criticizes potential NBA Europe rival league plans

Yahoo Sports • 1 min read • Latest: Oct 20, 2026, 12:47 PM

Last updated Oct 20, 2026

Euroleague CEO criticizes potential NBA Europe rival league plans
Summary

Euroleague CEO Jorge Bueno expressed strong concerns on October 20 about the NBA's plans to launch a new European league in 2027. He warned that creating a rival competition could lead to disastrous consequences for the basketball market. Bueno stated that discussions have occurred between Euroleague and NBA officials, emphasizing a willingness to explore potential agreements, but he remarked that any collaboration must make sense for Euroleague. He did not reveal specific details about the NBA's proposal.

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Key Details
  • •Jorge Bueno warns NBA's new league could lead to market fragmentation.
  • •NBA plans to launch its European league in 2027.
  • •Euroleague remains open to discussions with the NBA.
  • •Bueno asserts any agreement must be beneficial for Euroleague.
Latest Updates
  • 12:47 PMYahoo Sports — Euroleague CEO on potential NBA Europe rival league: It’s going to be a disaster. And they know it
What they're saying
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Euroleague CEO on potential NBA Europe rival league: It’s going to be a disaster. And they know it

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