NBC introduces fish camera during Seahawks and Patriots game in Seattle

The NFL season opened in Seattle on Wednesday with a matchup between the Seahawks and the New England Patriots. During the broadcast, NBC deployed a new camera technology attached to fish at Pike Place Market. Commentator Mike Tirico presented the perspective from the moving fish to television viewers. The broadcast segment coincided with a promotional read for a reality television series. This innovation follows a series of traditions involving local fishmongers at the venue. NBC will return to Seattle for a Week 7 contest between the Seahawks and the Chiefs, though it is unclear if other networks covering games at the venue will adopt similar technology.

• 3:12 AMYahoo Sports — NBC unveils flying fish technology that could change Seattle sports broadcasts forever