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Newcastle prepares to announce major sponsorship deals with EA Sports, Coca-Cola

Yahoo Sports • 1 min read • Latest: Aug 24, 2026, 11:00 AM

Last updated Aug 24, 2026

Newcastle prepares to announce major sponsorship deals with EA Sports, Coca-Cola

Summary

Newcastle United is set to announce two new sponsorship deals, as it aims to boost revenue at St James’ Park. A deal with training-kit sponsor SumUp has already been confirmed, alongside an agreement for Coca-Cola to replace Sela as the sponsor of the Stack fan zone. These partnerships are part of Newcastle's effort to increase commercial income following its takeover by PIF. Additional discussions are reported to be underway for a potential major sponsorship of St James’ Park, possibly involving EA Sports. Both announcements are expected soon, reflecting Newcastle's growing financial ambitions.

Source Links

Yahoo Sports

By the Numbers

•Newcastle United to confirm sponsorship deals with Coca-Cola and SumUp.
•Coca-Cola will replace Sela in sponsoring the Stack fan zone.
•SumUp becomes the training kit sponsor, generating £11 million annually.
•Preliminary discussions with EA Sports for St James’ Park sponsorship continue.
•Newcastle aims to enhance revenue post PIF takeover.

Latest Updates

11:00 AMYahoo Sports — Newcastle Set to Announce New Sponsorship Deals, EA Sports and Coca-Cola Involved

What they're saying

"
Newcastle United continues to expand its commercial operation as PIF looks to significantly increase revenue at St James’ Park. That push has produced a deal for a training-kit sponsor, SumUp, and it’s now about to yield a much bigger pair of major agreements. According to The Telegraph’s Luke Edwards, Newcastle is preparing to announce two […]
— Yahoo Sports

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