Newcastle United unveils new badge in change since 1988
2 sources • 1 min read • Latest: Oct 1, 2026, 8:14 AM
Last updated Oct 1, 2026
Newcastle United has introduced a new club crest for the first time in 38 years. This decision follows over two years of consultations with fans, who preferred that the new design retain elements of the previous badge while addressing its digital limitations. David Hopkinson, the club's chief executive, emphasized the importance of fan input in the redesign process. The new crest will debut during Newcastle's final home game against Crystal Palace in May.
- •New badge changes made after 38 years of the previous design.
- •Over 64% of supporters voted for the new crest option.
- •Previous badge deemed unsuitable for current digital platforms.
- •Players will wear the new crest in May against Crystal Palace.
- •Consultations included surveys and workshops with fans.
- 8:14 AMYahoo Sports — Newcastle changes badge for first time since 1988
- 8:03 AMYahoo Sports — Newcastle unveil new club crest
"Newcastle United has unveiled a new badge - a first change of club crest since 1988. Newcastle spent more than two years consulting with fans, who made it clear in focus groups, workshops and surveys that they did not want the crest to be completely redesigned. Three tweaked versions were put forward in a poll in August and more than 64% of those 27,348 supporters eligible to vote, including season ticket-holders and members, selected the third option as the new crest.
"Newcastle United players will first wear the crest in a game against Crystal Palace in May.
Sources
External links- Yahoo SportsOct 1, 2026, 8:14 AMNewcastle changes badge for first time since 1988
Newcastle United players will first wear the crest in a game against Crystal Palace in May.
- Yahoo SportsOct 1, 2026, 8:03 AMNewcastle unveil new club crest
Newcastle United has unveiled a new badge - a first change of club crest since 1988. Newcastle spent more than two years consulting with fans, who made it clear in focus groups, workshops and surveys that they did not want the crest to be completely redesigned. Three tweaked versions were put forward in a poll in August and more than 64% of those 27,348 supporters eligible to vote, including season ticket-holders and members, selected the third option as the new crest.
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