League: EPL Sport: Soccer Country: England Category: Breaking News

Newcastle United unveils new club crest after 38 years

Yahoo Sports • 1 min read • Latest: Oct 1, 2026, 8:40 AM

Last updated Oct 1, 2026

Newcastle United unveils new club crest after 38 years

Summary

Newcastle United has officially unveiled a new crest, replacing its previous design from 1988. The announcement was made on October 1, 2026, with the new crest set to be used progressively across various platforms and on official kits for the 2027-28 season. The club engaged fans in a consultation process to choose from several options, though leaving the existing design unchanged was not an option. The crest aims to honor the club’s heritage while adapting to modern branding needs. It is expected to be worn by players for the first time during the final home game of the 2026-27 season against Crystal Palace.

Source Links

Yahoo Sports

Latest Updates

•The new crest will be implemented across signage and digital platforms.
•Players are set to wear the new crest in the 2027-28 season.
•The decision followed fan consultations that did not include keeping the old crest.
•The redesign aims to align with commercial branding strategies.

Latest Updates

8:40 AMYahoo Sports — Club get rid of 38-year-old Newcastle United crest and officially unveil this new one

What they're saying

"
The new Newcastle United crest has been unveiled. A club announcement on Thursday morning breaking the news and presenting the new design to the world.
— Yahoo Sports

Related Teams & Leagues

Newcastle United EPL Soccer