NFL players fined for beer celebrations as Bud Light responds
Yahoo Sports • 1 min read • Latest: Sep 25, 2026, 11:54 PM
Last updated Sep 25, 2026

Three NFL players received fines this week for mimicking beer consumption during games. Kyle Juszczyk of the 49ers was fined $14,926, Matt Goncalves of the Colts faced an $8,847 penalty, and Jake Ferguson of the Cowboys was fined $13,611. Bud Light, the league's official beer sponsor, remarked on the total of $37,384 in fines on social media, suggesting it could purchase a significant amount of beer for fans. This incident highlights the apparent contradiction in the NFL's enforcement of its own rules regarding player celebrations while promoting alcohol brands.
- •Kyle Juszczyk fined $14,926 for celebration.
- •Matt Goncalves fined $8,847 for similar conduct.
- •Jake Ferguson fined $13,611, totaling $37,384.
- •Bud Light uses fines to promote its brand on social media.
- •NFL's enforcement contrasts with its alcohol sponsorships.
- 11:54 PMYahoo Sports — Bud Light leans in to fines for beer celebrations
"The Church Lady has commandeered the league office.
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