NHL and PWHL seek to capitalize on hockey's pop culture moment
Yahoo Sports • 1 min read • Latest: Jun 17, 2026, 5:49 PM
Last updated Jun 17, 2026
Hockey is experiencing a rise in popularity thanks to shows like 'Heated Rivalry' and 'Off Campus.' These series have drawn significant attention, boosting interest in the sport and its players, particularly among younger audiences. NHL executives are discussing strategies to engage fans, leveraging the momentum from this wave of pop culture interest. The PWHL is also working to provide educational content for new fans as it expands ahead of the 2026-2027 season.
- •'Heated Rivalry' has become a pop culture phenomenon.
- •'Off Campus' also garners significant streaming success.
- •NHL execs aim to tap into this new wave of interest.
- •PWHL expands with new teams in key cities.
- •Educational shows like 'PWHL 101' target new fans.
- 5:49 PMYahoo Sports — The NHL’s ‘Heated Rivalry’ Offseason Dilemma: How to Capitalize on Hockey’s Pop Culture Moment
"Those romance novels are hot IP. The sport's ratings are up. Now pro leagues are figuring out how to get fans to the rink — and keep them.
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