Nike releases emotional Knicks ad after NBA Championship win
Yahoo Sports • 1 min read • Latest: Jun 14, 2026, 7:11 AM
Last updated Jun 14, 2026
Nike debuted a new advertisement celebrating the New York Knicks' recent NBA Championship victory over the San Antonio Spurs, capturing the city's emotions after a 53-year wait. The 94-90 win in Game 5 marked the franchise's first title since 1973. Jalen Brunson's standout performance, scoring 45 points, was pivotal and is highlighted in the ad, which features a young fan running through the city to join a celebration. Set to Billy Joel's 'New York State of Mind,' the advert resonates deeply with Knicks fans, reflecting their long-suffered loyalty and relief. Fans expressed their emotional reactions online, praising the advert's impact.
- •Knicks defeat Spurs 94-90 in Game 5 of NBA Finals.
- •Jalen Brunson scores 45 points to secure the title.
- •Advert features a child in a Brunson jersey celebrating.
- •The theme 'Never slept. Always dreamed' resonates with fans.
- •Knicks claim their first championship since 1973.
- 7:11 AMYahoo Sports — Nike drop New York Knicks advert that’s making fans ‘tear up’ after NBA Championship win
"Nike captured the emotion of New York’s 53-year wait in a Knicks championship advert that immediately had fans tearing up. The spot dropped after the Knicks beat the San Antonio Spurs 94-90 in Game 5 to win their first NBA title since 1973.
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