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Nike releases emotional Knicks ad after NBA Championship win

Yahoo Sports • 1 min read • Latest: Jun 14, 2026, 7:11 AM

Last updated Jun 14, 2026

Nike releases emotional Knicks ad after NBA Championship win

Summary

Nike debuted a new advertisement celebrating the New York Knicks' recent NBA Championship victory over the San Antonio Spurs, capturing the city's emotions after a 53-year wait. The 94-90 win in Game 5 marked the franchise's first title since 1973. Jalen Brunson's standout performance, scoring 45 points, was pivotal and is highlighted in the ad, which features a young fan running through the city to join a celebration. Set to Billy Joel's 'New York State of Mind,' the advert resonates deeply with Knicks fans, reflecting their long-suffered loyalty and relief. Fans expressed their emotional reactions online, praising the advert's impact.

Source Links

Yahoo Sports

By the Numbers

•Knicks defeat Spurs 94-90 in Game 5 of NBA Finals.
•Jalen Brunson scores 45 points to secure the title.
•Advert features a child in a Brunson jersey celebrating.
•The theme 'Never slept. Always dreamed' resonates with fans.
•Knicks claim their first championship since 1973.

Latest Updates

7:11 AMYahoo Sports — Nike drop New York Knicks advert that’s making fans ‘tear up’ after NBA Championship win

What they're saying

"
Nike captured the emotion of New York’s 53-year wait in a Knicks championship advert that immediately had fans tearing up. The spot dropped after the Knicks beat the San Antonio Spurs 94-90 in Game 5 to win their first NBA title since 1973.
— Yahoo Sports

Related Teams & Leagues

New York Knicks San Antonio Spurs NBA Basketball