NWSL implements footwear framework for league branding agreements

The National Women’s Soccer League has established a new footwear sponsorship framework that restricts brand visibility to those who enter sponsorship agreements with the league. Effective with the Challenge Cup match on June 30, players lacking brand participation must cover non-compliant cleats. Adidas and Puma are the first brands to opt into the new framework, with ongoing discussions involving smaller footwear manufacturers. The NWSL aims to enhance support and compensation for players from these participating brands. The new system aligns with similar commercial models across major U.S. sports leagues, addressing existing guidelines that have been rarely enforced since the league's inception in 2013. The NWSL Players Association is raising concerns regarding compliance with players’ existing endorsement arrangements.

• 5:16 PMYahoo Sports — NWSL launches new footwear framework limiting brands to those who sign deals with the league