Ole Miss promotes star duo with new Heisman Trophy campaigns

Ole Miss has launched promotional campaigns for its star players in pursuit of the Heisman Trophy. The university is utilizing modern platforms, including high-profile displays in Times Square and the Sphere, to elevate the visibility of its athletes. These initiatives highlight a shift in how schools market their top talent to potential voters during the college football season. While such efforts are intended to draw national attention, the long-term effectiveness of these promotional pushes remains a subject of evaluation. Previous attempts by various programs to bolster player candidacies through large-scale advertising have yielded mixed results regarding actual award outcomes. Officials now look to see if this high-visibility approach yields a tangible impact on the voting process as the season progresses.

• 11:50 AMESPN — From Times Square to the Sphere: The new versions of Heisman campaigns