Oscar Mayer's Wienie 500 draws attention with unique IndyCar sponsorship
Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 9:42 PM
Last updated Aug 26, 2026
Oscar Mayer's Wienie 500 took place at the Indianapolis Motor Speedway on Carb Day, attracting a larger viewership than standard IndyCar races. The event included a race among giant Wienermobiles, engaging fans through social media activities like a 'Pick Your Dog' bracket and predictions for race outcomes. Kraft Heinz's CMO Todd Kaplan highlighted the quick development of the event, which aimed to enhance fan engagement and celebrate American culture aligned with the Indy 500 traditions.
- •Wienie 500 outdrew regular IndyCar races in viewership.
- •Held on Carb Day, a historic pre-Indy 500 celebration.
- •Engaged fans with social media activities and predictions.
- •Winners receive a mustard bath and a custom trophy.
- •Event highlights include costumes and themed fan participation.
- 9:42 PMYahoo Sports — 6 Reasons Why IndyCar's Hot Dog Race is the Sponsorship Every Series Should Order Off the Menu
"Oscar Mayer's Wienie 500 outdrew actual IndyCar races in viewership. 6 reasons this hot dog sponsorship is a blueprint every racing series should study.
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