Overtime extends its multi-year partnership agreement with Adidas

Overtime, a digital sports media company, has entered a multi-year extension of its existing partnership with Adidas. The deal covers various Overtime properties, including Overtime Elite, the Overtime Select showcase for high school girls basketball, and the OT7 7-on-7 football competition. Both organizations stated the collaboration focuses on supporting the professional development and personal branding of young athletes. As part of the arrangement, Adidas will provide performance gear while offering resources to help players navigate name, image and likeness opportunities. Adidas also gains access to Overtime's digital distribution network and fan engagement platforms as part of the agreement. The partnership, which originally began in 2023, remains focused on grassroots sports talent development.

• 5:19 PMYahoo Sports — Overtime Extends Partnership With Adidas In Multi-Year Agreement