Patrick Mahomes showcases crossover appeal during 2026 FIFA World Cup
Yahoo Sports • 1 min read • Latest: Jun 14, 2026, 12:21 AM
Last updated Jun 14, 2026
Kansas City Chiefs quarterback Patrick Mahomes engages in promotional activities for the 2026 FIFA World Cup, which is hosted in the USA. He recently appeared in a pregame video as part of a campaign by Adidas and Dick's Sporting Goods, highlighting the significance of the tournament. Mahomes, who has ownership stakes in local soccer teams, is positioned as a key figure bridging American football and soccer. He emphasizes the importance of this World Cup as a pivotal moment for soccer in the United States, recalling the last time the country hosted in 1994. As the tournament unfolds, Mahomes continues to play a prominent role in connecting fans to the international event.
- •Mahomes promotes the World Cup through a recent Adidas campaign.
- •He emphasizes the significance of the World Cup for American soccer.
- •Mahomes engages fans with a hype video ahead of the U.S. match.
- •He has ownership interests in Kansas City soccer teams.
- •The USA last hosted the World Cup in 1994.
- 12:21 AMYahoo Sports — Kansas City Chiefs QB Patrick Mahomes goes from the face of football to the face of fútbol as the USA hosts 2026 FIFA World Cup
"The NFL's biggest brand is front and center once again. FIFA didn't appoint Kansas City Chiefs QB Patrick Mahomes as a soccer ambassador for the 2026 World Cup. FOX and adidas handed him a megaphone.
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