Peterborough United introduces new logo after 18 years
Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 8:42 AM
Last updated Jun 4, 2026
Peterborough United launched its new logo on June 4, updating its branding for the first time since 2008. The new crest, which no longer features the city's coat of arms, aims to modernize the club's image and improve commercial opportunities. Fans had mixed reactions; some appreciated the inclusion of a key symbol, while others felt it lacked representation of the club's history and identity. Club chairman Darragh MacAnthony emphasized the importance of branding in the club's evolution. The crest was designed by Christopher Payne in consultation with fans and local historians.
- •New logo marks Peterborough's first rebranding in 18 years.
- •Previous crest featured city's coat of arms; new design simplifies logo.
- •Some fans support the streamlined look, while others feel disconnected from it.
- •Darragh MacAnthony highlights branding's role in the club's evolution.
- •Design process included feedback from fans and local historians.
- 8:42 AMYahoo Sports — What do Posh fans think of new football club logo?
"Peterborough United updates its logo for the first time since 2008.
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