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PGA Tour hires NFL executive Will Deng for media strategy

Yahoo Sports • 1 min read • Latest: Aug 9, 2026, 10:00 PM

Last updated Aug 9, 2026

PGA Tour hires NFL executive Will Deng for media strategy

Summary

The PGA Tour has appointed Will Deng as its new Senior Vice President of Media Strategy. Deng, previously the NFL’s head of corporate strategy, has a background in developing digital media initiatives, including the NFL's first online game streaming. He joins CEO Brian Rolapp, who has also transitioned from the NFL. Deng's role will focus on navigating the PGA Tour's upcoming media rights negotiations, set to occur before the end of the 2028 season. Current deals with CBS, NBC, and ESPN will expire after the 2030 season, representing an important period for the Tour as it assesses its broadcasting future.

Source Links

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By the Numbers

•Will Deng joins PGA Tour from NFL as SVP of Media Strategy.
•Deng managed key projects in NFL's digital media transition.
•Current media agreements expire after 2030.
•Negotiations will begin in late 2028.
•Brian Rolapp continues to hire NFL colleagues.

Latest Updates

10:00 PMYahoo Sports — PGA Tour lures another NFL exec to lead media strategy

What they're saying

"
Brian Rolapp is continuing to bring some of his old NFL colleagues on board at the PGA Tour. Rolapp, the former head of the NFL’s media businesses who took the job of PGA Tour CEO last summer, has made another key hire from the NFL’s executive ranks. According to a report by Josh Carpenter and…
— Yahoo Sports

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