Piers Morgan criticizes Lionel Messi for promotional social media video
Yahoo Sports • 1 min read • Latest: Sep 3, 2026, 8:00 AM
Last updated Sep 3, 2026
Piers Morgan publicly criticized Lionel Messi following the release of a promotional video featuring the retired Argentina star. The social media advertisement, created in collaboration with Budweiser, displayed a receipt labeled 'GOAT Debate – settled' alongside a list of Messi's career achievements. Morgan, who has become a frequent supporter of Cristiano Ronaldo, described the video as an arrogant act of bragging on the part of Messi. Critics of Morgan noted his shift in opinion, as he previously favored Messi in the long-standing debate regarding the two players. The controversy continues to draw reactions from followers of both athletes, highlighting the polarized nature of the public perception surrounding the pair's career legacies.
- •Piers Morgan responded to a Budweiser promotional video featuring Lionel Messi.
- •The video clip included a receipt that claimed the GOAT debate was settled.
- •Morgan characterized the content of the commercial as arrogant and shameless.
- •Critics argue Morgan's stance is influenced by his professional relationship with Cristiano Ronaldo.
- •Messi recently announced his retirement from the Argentina national team.
- 8:00 AMYahoo Sports — ‘Shameless…’ Piers Morgan calls out Lionel Messi for claiming he is the GOAT over Cristiano Ronaldo
"Piers Morgan was not a fan of Lionel Messi’s recent commercial following his retirement from Argentina, and what it implied about Cristiano Ronaldo. Morgan has been Ronaldo’s staunchest supporter ever since he interviewed him a few years ago, having completely pivoted from his earlier position that Messi was better.
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