Progressive logo to appear on 13 college football fields this season
Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 4:38 PM
Last updated Aug 19, 2026
Progressive has secured agreements with 13 college football programs to display its logo on their fields during the upcoming season. The teams involved include Colorado, Georgia, and USC. Learfield negotiated the deal, which is one of the largest of its kind in college sports. The design and placement of the logo will differ among schools, aligning with Progressive’s branding strategy. This initiative follows changes in NCAA advertising policies.
- •Thirteen schools display Progressive's logo on football fields.
- •The schools include Boise State, Ole Miss, and Texas Tech.
- •Learfield brokered the unprecedented agreement.
- •The design will vary by institution.
- •Progressive views this as a media buy strategy.
- 4:38 PMYahoo Sports — Progressive corporate logo coming to 13 college football fields
"The insurance giant's presence will be seen on the gridiron in campuses across the country.
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