Reggie Bush, Jameis Winston, Lane Kiffin star in DoorDash NIL campaign

Yahoo Sports1 min read • Latest: Aug 24, 2026, 1:00 PM

Last updated Aug 24, 2026

Reggie Bush, Jameis Winston, Lane Kiffin star in DoorDash NIL campaign
Summary

Reggie Bush, Jameis Winston, and Lane Kiffin are featured in DoorDash's new campaign, promoting NIL-inspired deals for college football fans this fall. Titled "Don't Fan for Free," the campaign includes playful nods to the athletes' pre-NIL days, with a focus on engaging college students through activations at multiple universities. The campaign also offers rewards for fans who order through the DoorDash app on game days, including significant prizes. DoorDash plans a national tailgate tour and collaborations with 11 college programs throughout the season.

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By the Numbers
  • Campaign features Bush, Winston, Kiffin promoting NIL deals.
  • DoorDash's campaign begins during the college football season.
  • Fans can win prizes through DoorDash orders on game days.
  • Activations planned at 11 universities across the country.
  • Campaign includes a national tailgate tour with multiple scheduled events.
Latest Updates
  • 1:00 PMYahoo SportsReggie Bush, Jameis Winston, And Lane Kiffin Star In New DoorDash Campaign
What they're saying
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Reggie Bush, Jameis Winston, and Lane Kiffin are helping DoorDash bring NIL-inspired deals to college football fans all fall on campus and in the app.

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