Robbie Williams becomes Port Vale shirt sponsor for two seasons
BBC Sport • 1 min read • Latest: Jun 12, 2026, 4:27 PM
Last updated Jun 12, 2026

Robbie Williams has been named the shirt sponsor for Port Vale Football Club for the next two seasons. His RW mark will feature prominently on the home and away shirts of the team. As a lifelong supporter raised near Vale Park, Williams aims to utilize his profile to promote the club's charitable initiatives, which focus on health, education, and inclusion. He has been involved with the club's foundation and praised chair Carol Shanahan for the progress made. Port Vale CEO Matt Hancock stated that Williams' genuine connection to the club and community will enhance the club's outreach and impact.
- •Robbie Williams' RW mark will appear on player shirts.
- •The sponsorship deal lasts for two years.
- •Williams was made club president in January 2024.
- •Port Vale's foundation focuses on health and education projects.
- •CEO Matt Hancock highlighted Williams' genuine connection to the club.
- 4:27 PMBBC Sport — Robbie Williams named Port Vale shirt sponsor
"Robbie Williams' RW mark is appearing on Port Vale home and away shirts for the next two seasons.
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