Robbie Williams becomes Port Vale shirt sponsor for two seasons

Robbie Williams has been named the shirt sponsor for Port Vale Football Club for the next two seasons. His RW mark will feature prominently on the home and away shirts of the team. As a lifelong supporter raised near Vale Park, Williams aims to utilize his profile to promote the club's charitable initiatives, which focus on health, education, and inclusion. He has been involved with the club's foundation and praised chair Carol Shanahan for the progress made. Port Vale CEO Matt Hancock stated that Williams' genuine connection to the club and community will enhance the club's outreach and impact.

• 11:57 AMYahoo Sports — Robbie Williams deal smashes Port Vale shirt sales
• 4:27 PMBBC Sport — Robbie Williams named Port Vale shirt sponsor