Roman Reigns expresses frustration with WWE creative direction from 2010s
Wrestling Inc • 1 min read • Latest: Oct 19, 2026, 6:34 PM
Last updated Oct 19, 2026

In an interview with Sam Roberts, Roman Reigns reflected on his feelings about WWE during the 2010s, stating, "I didn't like what I was doing." Reigns explained that before his character transformation into the 'Tribal Chief' and the Bloodline storyline, he was unhappy with the direction of his creative portrayal. He highlighted a particularly controversial angle from late 2019 that featured him being covered in dog food by Baron Corbin and Dolph Ziggler. The response from fans during this phase of his career was mixed, as WWE pushed him as a singles star despite his polarizing reception. Reigns' sentiments come as he promotes his new film, "Street Fighter."
- •Reigns struggled with WWE's creative direction in the 2010s.
- •He expressed dislike for his portrayal before becoming the 'Tribal Chief.'
- •The 2019 angle involving dog food was particularly criticized.
- •Reigns discusses his experiences in a recent interview while promoting a film.
- •Fan reactions during this time were mixed amid his singles push.
- 6:34 PMWrestling Inc — Roman Reigns On Frustration With WWE In The 2010s: 'I Didn't Like What I Was Doing'
"Roman Reigns details his frustration with his WWE creative direction during the 2010s, stating that "I didn't like what I was doing," particularly in 2019
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