Ron Simmons explains the origins of his WWE catchphrase
Wrestling Inc • 1 min read • Latest: Sep 6, 2026, 8:00 PM
Last updated Sep 6, 2026

WWE Hall of Famer Ron Simmons recently discussed the origin of his famous catchphrase on the Insight with Chris Van Vliet podcast. During his time in the APA alongside partner JBL, Simmons began using the word "Damn" to express frustration when unplanned errors or accidents occurred during matches. Fans seated near the ring initially heard the reaction and began shouting it back, which prompted Simmons to confirm the phrase with his tag team partner. WWE creative officials eventually noticed the audience reaction and instructed him to use the term during an interaction between Booker T and John Cena. The debut of the catchphrase during that televised exchange generated a strong crowd response, cementing it as an iconic part of his wrestling tenure. Simmons noted that if he had realized the impact of the simple word earlier, he might have avoided taking as many bumps during his career.
- •Ron Simmons first used the catchphrase to react to accidents during matches.
- •Audience members near the ring originated the repetition of the phrase.
- •WWE creative incorporated the word into a segment featuring Booker T and John Cena.
- •The catchphrase gained immediate popularity following its scripted television debut.
- 8:00 PMWrestling Inc — WWE HOFer Ron Simmons Details Organic Origin Of 'Damn' Catchphrase
"Both APA members recently appeared on the "Insight with Chris Van Vliet" podcast, where Ron Simmons explained how his "Damn" catchphrase became a thing.
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