Rouven Kasper urges Bundesliga to enhance overseas marketing efforts

Rouven Kasper, Bayern Munich’s board member for marketing, emphasized the need for Bundesliga clubs to increase their international marketing efforts. Speaking on August 8, 2026, he pointed out that while domestic interest remains high, foreign demand is low, leading to declining media revenues in markets like the USA and Japan. Kasper highlighted that few clubs are taking proactive steps to market themselves abroad, mentioning Bayern and Borussia Dortmund’s summer tours, and calling for a more strategic approach to boost the league’s global visibility. He stressed the importance of collaborative efforts among clubs to enhance marketing initiatives.

• 5:30 AMYahoo Sports — Bayern Munich’s Rouven Kasper bemoans Bundesliga’s lack of marketing abroad