San Diego FC CEO discusses youth soccer and World Cup momentum

Tom Penn, CEO of San Diego FC, spoke about the impact of the 2026 World Cup during an interview with Dan Roberts of Front Office Sports on July 17, 2026. He highlighted how the World Cup has generated unprecedented enthusiasm for soccer in the United States. Penn emphasized the importance of converting this excitement into lasting support for Major League Soccer (MLS) clubs. He also discussed the potential of live sports in relation to broadcast rights and detailed San Diego FC’s cross-border youth academy and partnerships aimed at youth development. The conversation comes amid a broader push to develop young talent in American soccer as the sport gains popularity.

• 8:12 PMYahoo Sports — MLS Club CEO on Youth Soccer and the World Cup Boom