Shai Gilgeous-Alexander tours Nike headquarters after brand switch

Shai Gilgeous-Alexander visited Nike's headquarters in Beaverton, Oregon on August 26, 2026, after signing with the brand in June 2026. The two-time MVP winner, who previously played under Converse for six years, showcased his new slogan 'Just Two It' during the visit. The slogan is a play on Nike's iconic 'Just Do It' phrase, suggesting a fresh marketing direction for the player. Currently, he continues to wear the 'SHAI 001' model from Converse while anticipating the release of his upcoming 'SHAI 002' under Nike. The Oklahoma City Thunder player remains a significant figure in the NBA, contributing to Nike's strategic decision to align with him.

• 4:30 PMYahoo Sports — 'Just Two It': Nike continues to make Shai Gilgeous-Alexander feel at home