Six Nations and Sanzaar to jointly sell global broadcast rights
The Guardian Sport • 1 min read • Latest: Nov 4, 2026, 5:00 PM
Last updated Nov 4, 2026
The Six Nations and Sanzaar unions have reached an agreement to collectively sell their media rights for the first time. This innovative revenue-sharing model allows southern hemisphere nations to benefit from profits from the Six Nations and British & Irish Lions tours. Conversely, European countries will see advantages from the Rugby Championship and sponsorship deals tied to rivalries like New Zealand vs. South Africa. A new rights management agency will oversee these arrangements, aiming to enhance revenue opportunities for both regions.
- •Six Nations and Sanzaar collaborate on global broadcast rights.
- •New revenue-sharing model aims to grow financial resources.
- •Southern hemisphere nations benefit from Six Nations profits.
- •European countries gain from Rugby Championship sponsorships.
- •New rights management agency to oversee this initiative.
- 5:00 PMThe Guardian Sport — Six Nations and Sanzaar agree to sell global broadcast rights together in unique deal
"Rugby’s biggest unions aiming to grow revenues New rights management agency to oversee sales The Six Nations and Sanzaar unions have agreed to sell all their media rights and commercial deals collectively for the first time in a new revenue-sharing model. In an innovative arrangement that is the first of its kind in sport, the southern hemisphere nations will receive a share of the profits generated by the Six Nations and British & Irish Lions tours, while the European countries will benefit from broadcast and sponsorship deals generated by the Rugby Championship and the Rugby’s Greatest Rivalry series between New Zealand and South Africa. Continue reading...
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