Sophie Cunningham outshines Caitlin Clark in WNBA off-court engagement metrics

Sophie Cunningham has emerged as a leading figure in WNBA’s off-court engagement, surpassing teammate Caitlin Clark. Cunningham, who started only three of her 43 games for the Indiana Fever, averaged 518,000 engagements per Instagram post, significantly exceeding Clark's engagement. The findings reflect the impact of four key players, with Cunningham accounting for 27 percent of total engagement among the league’s top players. While her online popularity has led to successful merchandise sales, including her jersey, her basketball future remains uncertain following the conclusion of her contract with the Fever. Cunningham has recently been focusing on off-court projects and signed with a new global league, with her future in Indiana potentially in question.

• 1:08 AMYahoo Sports — Sophie Cunningham Leaves Caitlin Clark Behind as Fever Guard Leads WNBA Stars in Off-Court Metrics