Susie Wolff emphasizes F1 Academy's commercial viability at Cannes Lions
Yahoo Sports • 1 min read • Latest: Jun 29, 2026, 10:26 PM
Last updated Jun 29, 2026
At the Cannes Lions Festival of Creativity, F1 Academy managing director Susie Wolff stated the all-female racing series must be commercially viable and not a charity project. Since its inception in 2023, the series has advanced significantly, partnering with Formula 1 and becoming a support race at select grand prix weekends. Wolff expressed ambition for the series but reiterated the importance of merit in promoting females in motorsport. Successes from past seasons include champions Marta Garcia and Abbi Pulling advancing to higher competitions.
- •Wolff insists F1 Academy must operate commercially, not as a charity.
- •The series has gained visibility and credibility since its launch in 2023.
- •Past champions have progressed to competitive series like Formula Regional and GB3.
- •Wolff believes a female driver can enter F1 on merit in the future.
- •The series includes a Netflix documentary titled 'F1: The Academy'.
- 10:26 PMYahoo Sports — Susie Wolff explains why F1 Academy cannot be a "charity project" as series grows
- 10:26 PMMotorsport.com — Susie Wolff explains why F1 Academy cannot be a "charity project" as series grows
"F1 Academy managing director Susie Wolff says the all-female racing series must operate as a commercially viable platform rather than a "charity project". The championship has gone from strength to strength since its inaugural season in 2023. After it initially took place in front of empty grandstands and with no televised on-track action, Wolff worked to form partnerships with Formula 1 and ...Keep reading
"Susie Wolff has insisted F1 Academy must be commercially viable rather than a “charity project” as the series continues to grow
Sources
External links- Yahoo SportsJun 29, 2026, 10:26 PMSusie Wolff explains why F1 Academy cannot be a "charity project" as series grows
Susie Wolff has insisted F1 Academy must be commercially viable rather than a “charity project” as the series continues to grow
- Motorsport.comJun 29, 2026, 10:26 PMSusie Wolff explains why F1 Academy cannot be a "charity project" as series grows
F1 Academy managing director Susie Wolff says the all-female racing series must operate as a commercially viable platform rather than a "charity project". The championship has gone from strength to strength since its inaugural season in 2023. After it initially took place in front of empty grandstands and with no televised on-track action, Wolff worked to form partnerships with Formula 1 and ...Keep reading
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