Tennessee hosts NIL media day to aid athletes in monetization
Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 5:27 PM
Last updated Aug 19, 2026
On August 19, Tennessee conducted a comprehensive NIL media 'carwash' day aimed at facilitating athlete endorsements. The event featured 29 brands and about 50 football players producing promotional content in various formats. This initiative is part of a broader trend of NIL commercialization in college sports, with Learfield organizing similar events at multiple universities. Learfield anticipates holding 58 of these media days this fall, engaging approximately 1,500 athletes as schools adapt to the increasing importance of athlete branding and marketing.
- •Tennessee's event on August 19 accommodated 29 brands and 50 players.
- •Players created content for endorsements, streamlining media production.
- •Learfield plans 58 such events across partner schools this fall.
- •Athletes are increasingly involved in media creation for brand partnerships.
- •NIL monetization is transforming the of college athletics.
- 5:27 PMYahoo Sports — Inside Tennessee’s NIL 'carwash' day, a multimedia smorgasbord to help athletes cash in
"The cost of getting a spot on a Vol Network radio broadcast back in 2000 was pretty simple for a business: Tee up two 30-second commercials, pay for an ad in the souvenir program and a set of season tickets was yours. “Our world does not resemble that at all,” said Brandon Parks, the Learfield rep at the University of Tennessee who helped arrange some of those deals after graduating from the school. Athletes now can be paid like almost any other celebrity, from modest deals with a local burger joint to multimillion-dollar contracts for star quarterbacks, and many of those agreements are now aided, if not actively brokered, by people on campus.
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