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Texas Tech attracts new fans during Women's College World Series

Yahoo Sports • 1 min read • Latest: Jun 3, 2026, 8:41 PM

Last updated Jun 3, 2026

Texas Tech attracts new fans during Women's College World Series

Summary

Texas Tech is generating interest in college softball as it prepares for a rematch against Texas in the Women's College World Series. The team, featuring a roster estimated to be worth $3 million and star pitcher NiJaree Canady, is drawing record viewership, peaking at nearly 2 million for its games against UCLA and Tennessee. Controversies over transfers and NIL deals are enhancing the team's visibility, with compelling moments like Mia Williams's walk-off home run against Alabama contributing to the excitement. Championship games are scheduled for Wednesday and Thursday, with a possible third game on Friday.

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By the Numbers

•Texas Tech's Women's College World Series matches have peaked at 2 million viewers.
•The team faces Texas, a rematch of last year's championship series.
•NiJaree Canady earns over $1 million annually from NIL deals.
•Mia Williams hit a walk-off home run against Alabama in the semi-finals.
•Championship games are set for Wednesday and Thursday, with a potential Game 3 on Friday.

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