TKO COO Mark Shapiro teases potential WWE and Disney collaboration events in 2027

TKO COO Mark Shapiro announced that WWE may partner with The Walt Disney Company for special events in 2027. Speaking at a Goldman Sachs Conference, Shapiro highlighted the family-friendly nature of the WWE brand as a primary driver for the potential collaboration. He noted that advertisers are increasingly recognizing the crossover appeal between the two companies. While specific details regarding the nature of these events remain unconfirmed, potential options include exclusive special PLEs or alternative broadcasting arrangements. The WWE already maintains a broadcast relationship with Disney through ESPN, which currently carries the company's premium live events on its streaming service in the United States. This potential expansion into further collaborative content follows a busy upcoming schedule for the promotion, including the Money in the Bank event on October 10 and Survivor Series: WarGames in November.

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