TKO president confirms restructuring of WWE and UFC athlete compensation
2 sources • 2 min read • Latest: Sep 9, 2026, 11:15 PM
Last updated Sep 9, 2026

TKO President Mark Shapiro confirmed that the company has resized athlete pay contracts for both WWE and UFC to bolster profitability. Speaking at a Goldman Sachs conference, Shapiro stated that the adjustments are integrated into the current financial strategy and will not result in further adverse impacts. This restructuring follows TKO’s acquisition of WWE, which has included various changes to operations and talent compensation. Recent reports indicate that several experienced WWE wrestlers were asked to accept pay cuts, with some performers reportedly facing reductions exceeding 50 percent of their contract value. Shapiro emphasized the organization’s reliance on its internal development pipeline, noting that 75 percent of current WWE superstars originate from the NXT developmental brand. The company intends to continue utilizing marketing and advertising partnerships to maintain its revenue strategy while recruiting top talent across both combat sports rosters.
- •Mark Shapiro confirmed TKO has resized WWE and UFC fighter compensation.
- •The changes follow new media rights deals with ESPN, Netflix, and other partners.
- •TKO aims to rely heavily on its NXT development pipeline for future roster talent.
- •Some veteran WWE stars were reportedly asked to take pay cuts exceeding 50 percent.
- 11:15 PMCageside Seats — TKO President: ‘We did resize our fighter and superstar pay’ after WWE’s huge deal with ESPN
- 1:30 PMWrestling Inc — TKO's Mark Shapiro: 'We Did Resize Our Fighter And Superstar Pay Composition'
"TKO President and COO Mark Shapiro spoke this week at the Goldman Sachs Communacopia + Technology Conference. While answering a question about future talent costs, Shapiro said the pay structure for WWE’s wrestlers and UFC’s fighters was revised following their billion dollar deals with ESPN and Paramount, respectively. Here is how Shapiro worded it (via Fightful) while trying to assure investors that future expenses are under control: “What I would tell you is post our new deals with ESPN on WWE and with Paramount+, CBS, Peacock, Sky with UFC, and even a little bit post Raw with Netflix, we did resize our fighter and superstar pay composition. That is baked into our numbers. So there will be no further adverse impact with regard to how that plays out or divvies out. We’re confident with where we sit. We have 600 fighters as an example in our stable at the UFC. We do, to your point, really rely on development. Keep in mind that when you look at the WWE, 75% of the superstars come from NXT. So they’re starting in our development league and going all the way up. So pipeline is very important to our strategy.” Shapiro’s remarks are catching the attention of wrestling fans after last week’s story where the former New Day members said one reason why they left WWE is because they were asked to take more than a 50% pay cut. Meanwhile, TKO executive pay seems to only be going up. What’s your reaction to Shapiro’s comments on TKO adjusting wrestler pay in WWE and relying so much on in-house development? Let me know in the comments below, Cagesiders.
"TKO President Mark Shapiro has revealed that both WWE and UFC contracts have been resized to seemingly improve the company's profitability.
Sources
External links- Cageside SeatsSep 9, 2026, 11:15 PMTKO President: ‘We did resize our fighter and superstar pay’ after WWE’s huge deal with ESPN
TKO President and COO Mark Shapiro spoke this week at the Goldman Sachs Communacopia + Technology Conference. While answering a question about future talent costs, Shapiro said the pay structure for WWE’s wrestlers and UFC’s fighters was revised following their billion dollar deals with ESPN and Paramount, respectively. Here is how Shapiro worded it (via Fightful) while trying to assure investors that future expenses are under control: “What I would tell you is post our new deals with ESPN on WWE and with Paramount+, CBS, Peacock, Sky with UFC, and even a little bit post Raw with Netflix, we did resize our fighter and superstar pay composition. That is baked into our numbers. So there will be no further adverse impact with regard to how that plays out or divvies out. We’re confident with where we sit. We have 600 fighters as an example in our stable at the UFC. We do, to your point, really rely on development. Keep in mind that when you look at the WWE, 75% of the superstars come from NXT. So they’re starting in our development league and going all the way up. So pipeline is very important to our strategy.” Shapiro’s remarks are catching the attention of wrestling fans after last week’s story where the former New Day members said one reason why they left WWE is because they were asked to take more than a 50% pay cut. Meanwhile, TKO executive pay seems to only be going up. What’s your reaction to Shapiro’s comments on TKO adjusting wrestler pay in WWE and relying so much on in-house development? Let me know in the comments below, Cagesiders.
- Wrestling IncSep 9, 2026, 1:30 PMTKO's Mark Shapiro: 'We Did Resize Our Fighter And Superstar Pay Composition'
TKO President Mark Shapiro has revealed that both WWE and UFC contracts have been resized to seemingly improve the company's profitability.
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