UFL United Bowl draws 985,000 viewers on ABC during championship

The United Football League's championship game, known as the United Bowl, attracted an average viewership of 985,000 on ABC on June 13. The game featured the Louisville Kings defeating the D.C. Defenders 27-20. This year's viewership marks a slight increase from last year's title game, which had 983,000 viewers. However, the viewership for the United Bowl was lower than that of the 2026 UFL semifinal games. The United Bowl took place at 3:00 p.m. ET, competing against the World Cup for viewers. Despite challenges in audience engagement across networks, this performance suggests the UFL is establishing a sustainable niche.

• 2:47 PMYahoo Sports — United Bowl draws 985,000 viewers on ABC