Under Armour does not renew WNBA shoe partnership for this season
Yahoo Sports • 1 min read • Latest: Jun 11, 2026, 9:19 PM
Last updated Jun 11, 2026
Under Armour has not renewed its brand partnership with the WNBA, causing players to restrict their footwear choices. WNBA rules mandate players wear apparel from brands with league partnerships, which under the current CBA limits athletes to Nike-branded apparel. Some Under Armour athletes are modifying their shoes, either covering logos or wearing logo-less options., Dallas Wings center Li Yueru and Toronto Tempo guard Marina Mabrey have been seen using these methods. Other brands like Holo and Moolah Kicks have also created logo-less footwear to comply with league regulations.
- •Under Armour's partnership with the WNBA is not renewed for this season.
- •Players must wear apparel from brands with league partnerships.
- •Most players are limited to Nike-branded apparel due to a comprehensive agreement.
- •Some Under Armour athletes are covering logos on their shoes or wearing logo-less versions.
- •Other brands have also produced logo-less shoes to adhere to league guidelines.
- 9:19 PMYahoo Sports — Under Armour Did Not Renew WNBA Shoe Deal
"Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.
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