Utah Mammoth cultivate a loyal hockey fan base in two seasons
Yahoo Sports • 1 min read • Latest: Jul 11, 2026, 3:00 AM
Last updated Jul 11, 2026
The Utah Mammoth, in their second season, have sold out every home game, successfully building a passionate fan base in Utah. Their approach includes investing in youth hockey programs and constructing the Mammoth Ice Center, which opens opportunities for recreational hockey and skating. Street hockey clinics and introductory on-ice programs are designed to engage children, ensuring a lasting interest in the sport. As they continue to attract fans, the Mammoth seek to establish a firm hockey culture in the state.
- •Mammoth sold out 85 consecutive home games in two seasons.
- •They built the Mammoth Ice Center for community use.
- •Youth engagement through street hockey and clinics is prioritized.
- •Mammoth aim to establish a lasting hockey culture in Utah.
- 3:00 AMYahoo Sports — How to build a loyal fan base — Utah Mammoth-style
"Two seasons into their existence, the Mammoth have sold out every game. Here’s how they did it — and their plan to build a fan base with staying power moving forward.
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