Wisconsin football season ticket sales decline 13.1% for 2026 season
2 sources • 1 min read • Latest: Aug 20, 2026, 8:14 PM
Last updated Aug 20, 2026
Wisconsin sold 47,587 season tickets for the 2026 football season, a decline of 13.1% from 54,780 in 2025. The figures, reported as of August 19, follow disappointing seasons with a 4-8 record in 2025 and a 5-7 record in 2024. Standard ticket sales dropped significantly by 18.1%, while student ticket sales saw a slight increase. With the season starting in less than three weeks, season tickets are still available for purchase. Athletic department CFO Adam Barnes expects the ticket to shift as the team aims for improvement on the field.
- •Season ticket sales down to 47,587 for 2026 season.
- •Standard ticket sales fell 18.1% year-over-year.
- •The Badgers recorded back-to-back losing seasons in 2024 and 2025.
- •Admission figures suggest an average of 17,757 no-shows per game in 2025.
- •Sales figures are still subject to change as the season approaches.
- 8:14 PMYahoo Sports — Wisconsin football season ticket sales drop sharply ahead of 2026 season
"Wisconsin football fans appear to be voicing their dissatisfaction with their wallets ahead of the fourth season of the Luke Fickell era.
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